The #cyclesavvy challenge

PRESS RELEASE     Issued: 25 October 2017

 The #cyclesavvy challenge

In support of the National Fertility Awareness Week from Monday 30th October to Sunday 5th November 2017, Dr Fertility are launching #cyclesavvy, a national survey targeting women aged 25-44 years old to research the level of knowledge women have about their own fertility.

Dr Fertility believe that there is an unmet educational need when it comes to women understanding how they can get pregnant naturally, such as when they are fertile in each cycle; what ovulation is; when it happens; and that conditions such as PCOS can affect their fertility.

#Cyclesavvy follows up on the #bettersexeducation campaign in 2016, which focused on improving sex education in schools. However, Dr Fertility believes that, even with better education at school, by the time a woman is ready to start a family, a lot of what she learned at school could easily have been forgotten and some of this information could be out of date.

The campaign aims to collect at least 300 responses and once the data is analysed, the results will be published. To help plug the anticipated knowledge gap, Dr Fertility will launch a #cyclesavvy bite-sized video series presented by Kate Davies RN, BSc(Hons), FP Cert,  Expert Fertility Nurse Specialist, alongside the results.

Kate says ‘I was excited when Dr Fertility invited me to be their expert for the #cyclesavvy campaign. In my role as a Fertility Nurse Consultant, I have seen many women who don’t fully understand their fertility and would certainly benefit from further education to help maximise their chances of getting pregnant. Dr Fertility are addressing the educational needs of women who are trying to conceive in way that is easily accessible for them and easy for them to understand.’

In 2016, Dr Fertility teamed up with Professor Allan Pacey, one of the UK’s leading male fertility experts, to launch the #spermbanter campaign. This aimed to educate men and to evoke banter to tackle the male fertility taboo. The campaign video series has achieved 98,000 views in the last twelve months and this continues to rise. #spermbanter will be promoted again this year during NFAW in support of Fertility Network’s #FertilityFellas.

Let’s get #cyclesavvy!  If you want to find out if you are #cyclesavvy take Dr Fertility’s 2 minute test using the link below.


Contact: Dr Lucy Buckley or Kobi McCardle


  1. Dr Fertility’s vision is to become the home of trusted fertility information, products and services to help maximise your chances of getting pregnant. Dr Fertility aims to provide a flexible workplace where working parents can flourish.
  3. National Fertility Awareness Week is organised by the Fertility Network for more information visit:
  4. Campaign URL: